Unfortunately, life has many expenses.  People are going to buy what is necessary to sustain their life, and what is left over usually goes to entertainment, travel, and supporting children and family members. Having fitness programs and support created by a professional is often not deemed necessary by the individual.  Even if they are in desperate need of assistance to find motivation, accountability, and create the perfect program for their goals, it still gets pushed low on the priority list.  This is why a business providing it is a huge deal.  Not only will the employee perform better at work, they will also be given help towards their goals and feel grateful for it!

In the fitness industry there is a huge diversity of client goals.  Everybody also has different needs, limitations, and interests, which leads to vastly different program designs.  Most fitness programs are not inclusive as they usually focus on one aspect of health.  For example,  a weight loss program might work great for some, but it excludes those looking to fix an injury, improve their balance, gain muscle for an upcoming vacation, work on an aspect of mental  health, and the list goes on.  If a program can be more inclusive, the more likely the bulk of the employed staff is to use it regularly.  The more the program is participated in and the more that it includes, the more money your business will save on wellness costs.

Another reason why participation numbers can be low is a lack of accountability.  It is great to provide a health & wellness program, but getting constant participation can be a struggle.  This is because most programs lack personal coaching to come with it.  This is an element we aim to fix by providing a level of personal interaction with a coach in every program tier.  This personal touch helps a client build a relationship with their coach.  It also provides something to look forward to and makes it a more enjoyable and unique experience.  Much of the information learned when pursuing a health goal can be detailed and complex, making it overwhelming at times.  Just like with learning anything new, it helps to have someone walk you through it in a team atmosphere.  

Inclusive programs with coaching can be a game changer for any company.  When you give employees something to be excited about and that they will use, not only will they be grateful but it will also do a lot for employee retention.  A new study by the Bureau of Labor Statistics shows that people tend to change jobs every 4.1 years.  This is a relatively new phenomenon as it used to be commonplace to start and finish a career at the same place.  The bottom line of a business can also be impacted by retention, as it costs time and money to go through a hiring process, find someone, and train someone to be adequate at their job.  When you add in what it takes to find an employee now with paid ads on sites like LinkedIn and Indeed, a business is now spending more money than in previous decades.